Marketing

Картинка  Research, analysis
Research, analysis
  • Картинка Analysis of internal and external factors
    Analysis of internal and external factors

    External factors analysis is the most important part of strategic management. It helps to develop strategic decisions for effective interaction with external environment. It will enable to support the potential of the company at the level necessary to achieve the Goals.

  • Картинка Analysis of competitors
    Analysis of competitors

    Analysis of competitors is the effective way to understand development strategies of competitors and identify their strengths and weaknesses. Thoughtful examination of their actions helps to develop effective solutions for successful development of your own company. Successful business strategy in many cases depends on the ability to anticipate the reactions of competitors at the market development.

  • Картинка Customer segmentation, identification of the target audience
    Customer segmentation, identification of the target audience

    Target audience segmentation is the division of customers into groups according to similarity of their needs. Segmentation of the market and target audience is important for online promotion and promotion of the company as a whole. The identification of the target audience enables to divide the potential customers into groups so that each group could make a point out of a certain advertising message.

  • Картинка Interview with managers and employees (collection of opinions)
    Interview with managers and employees (collection of opinions)

    Collection of opinions is necessary for real understanding of the company’s inner atmosphere as the main element of company’s growth. The unique investigation program, based on the best practices, is developed for every company. All this helps to reach the Goal.

Картинка Development of a marketing strategy
Development of a marketing strategy
  • Картинка Brand positioning and strategy
    Brand positioning and strategy

    Brand positioning is clear, specifically-prepared information about the target audience, competitive advantages, brand mission and value.

    Positioning is the result of complex research and analyses. The development of a brand strategy and proper positioning are the main elements for further branding.

  • Картинка Product and pricing strategy
    Product and pricing strategy

    Product and price strategy will help to identify the product portfolio and build an effective pricing policy. The analysis will give the answers to the main questions and will help to choose the best method of market conduct. Purposes, objectives and behavior strategy of the company at the market can be determined based on this.

  • Картинка Advertising campaign; pr strategy
    Advertising campaign; pr strategy

    Advertising strategy is an integral part of your company's promotion and attraction of new customers. There are many advertising tools that are necessary to be used in the current realities. Some companies solve their specific marketing challenges using only one method, while others use different methods.

  • Картинка Customer loyalty strategy
    Customer loyalty strategy

    Loyalty strategy is a set of marketing activities aimed at retaining of existing customers and creating of more stable relationship between the company and its existing customers. Loyalty strategy is used as an integral part of the overall marketing strategy of the company in order to maximize profits and increase sales of goods.

Картинка  Marketing support
Marketing support
  • Картинка Management of marketing processes
    Management of marketing processes

    Effective management of all marketing processes is the basis for development of effective marketing communication.

    This includes the main elements of effective communication and defines the main stages of work on the management of marketing processes of the client. It is carried out by highly qualified members of Senseway team.

  • Картинка Introduction of marketing automation and control tools
    Introduction of marketing automation and control tools

    Introduction of specialized computer programs and technical solutions to automate business processes of your company. The transfer of current business processes of the company to the area of digital solutions to increase the efficiency of labour and time resources of your company.

  • Картинка Copywriting
    Copywriting

    Writing of marketing and informational texts to develop a positive perception of your company and your products.

    Copywriting includes psychology, advertising, art and creativity.

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